Identity, Branding and Marketing

Building a Brand for Export Learn to build a brand capable of competing globally, and defining its identity, value, and positioning to make the product more distinct and scalable. International Marketing and Market Research Learn to analyze markets, competitors, and customers, select the most suitable markets for your product, and build a marketing strategy that suits each market. Content and International Commercial Catalog Learn to prepare catalogs, product files, and professional content that helps the international importer understand the product and make a purchasing decision. Digital Marketing and E-commerce for Export Discover how to use digital platforms, search engines, and e-commerce to reach customers and buyers in global markets. Business-to-Business (B2B) Marketing Learn methods to reach importers, distributors, and companies, build an international customer base, and turn digital opportunities into commercial relationships.